GoPro Advertising

For this assignment, I was tasked with creating new advertising for an established brand. I chose GoPro due to their strong mission statement. I wanted to highlight the spontaneous and exciting side of GoPro, while also highlighting the strong sense of community they have established with their user base. Through extensive research of the company, I was able to isolate the most important qualities of their brand, and was therefore able to implement these characteristics into the work. Eye-catching colors, exciting imagery, and enticing vocabulary drove this project forward. Programs used were Adobe Photoshop and Adobe Illustrator.