Call to Action Poster Series

For this assignment I picked a specific cause to advocate for. I chose animal testing within the beauty industry. I wanted the images to hit hard and really shock people. I want the audience to walk away remembering the gory nature of the posters, so that they will remember the cause. The slogan I created "Pretty faces. Ugly truths," is straight forward, catchy, and easy to remember. Keeping hierarchy in mind, I wanted the images to be the first thing you see, and as you approach the poster the upsetting fact about animal cruelty will resonate even deeper with the audience.